WWD: Democratic Fashion Finds Its Leader

We're less than two weeks old, and already Women's Wear Daily has written a front page feature including Jeff Silverman. We knew we would grow fast, but this flattered even us. Cate Cocoran wrote a long piece about the consumers' assault on fashion and how our company is the first major player to truly meet (and encourage) their demands. So exciting!

The article also mentioned Burberry's plan to live-stream their runway show next week to reach a wider, digital audience. But whereas Burberry's CCD Christopher Bailey said the design process should remain in-house, we believe otherwise.

"There's a new sheriff in town - it's called the consumer,” said Silverman. "This project is all about letting the consumer tell you what they want. The industry would say they don't know what they want, and I disagree with that.” (source)

Our favorite line from the piece came when Cate described our Be The Designer tool: "It's almost like sampling music tracks."

Not sure if we should start making plans to attend next year's VMAs, but someone should tell Lady Gaga and her little monsters that we're ready for her craziest design imaginable. Bring it on!

If you've got a WWD subscription, go check out the full article here.