I have worked in the shoe industry since I was 16 years old. Over the last 30 years, I've worked for several shoe companies (such as Nike and Steve Madden as well as a few I started myself) and have been directly involved in every aspect from sales to product development to manufacturing to marketing to e-commerce.
In 1992, I started a custom-shoe company that had five retail stores before it was sold. I proved that shoes could be made on demand in a short amount of time and for the same price as off-the-shelf footwear.
In 1994, I launched an online children's footwear company that is still wowing customers today thanks to a selection only made-to-order offer. We learned how to provide a virtually limitless variety of styles, colors and materials only possible where shoes are made to order instead of styles, colors and materials only possible where shoes are made to order instead of made in advance and stored in inventory.
In 1995, I launched a business which ran e-commerce sites for fashion companies. It was with our largest client, Steve Madden, that I learned that made-to-order shoes could provide the freshest fashion. We proved that we could have what was hot precisely when it was hot. We also perfected the ability for consumers to design their own colors - and even their own shoe. In fact, this is why Steve Madden bought our company and named me president.
My team decided to leave Steve Madden in order to start Jeff Silverman. It is my firm conviction that must-have fashion brings joy to many people. This company's purpose is to adapt to trends in real time and deliver continuous must-have fashion straight to you. We invite you to experience Fashion Nirvana.
You desire it. We make it. Guaranteed.
- Jeff Silverman
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